Vehicle Sales Advisor Apprenticeship

IMI-Approved Apprenticeship – Level 2
Employer: Foray Motor Group
Location: Poole

English Ford Poole are seeking a motivated and enthusiastic individual to join as a Vehicle Sales Advisor Apprentice. This apprenticeship provides a structured pathway into automotive sales, combining paid employment with nationally recognised Level 2 training.

Under the guidance of experienced sales professionals, you will gain the skills and knowledge to sell vehicles confidently, provide exceptional customer service, and build product expertise. This role is ideal for individuals with a passion for cars, excellent communication skills, and a drive to succeed in a fast-paced, dynamic sales environment.

 Key Responsibilities

• Learn about the dealership’s vehicle inventory, including features, specifications, pricing, and financing options
• Assist customers in identifying their vehicle needs, preferences, and budget requirements
• Conduct test drives to demonstrate vehicle features and benefits, answering questions professionally
• Present and demonstrate vehicle options to customers in a clear and persuasive manner
• Collaborate with sales managers to negotiate pricing, terms, and financing arrangements
• Maintain accurate records of customer interactions, sales, and inventory using CRM systems
• Follow up with prospective customers via phone, email, and other channels to nurture leads and close sales
• Stay updated on industry trends, product knowledge, and competitor offerings
• Attend sales training sessions and workshops to enhance selling skills, product knowledge, and customer service
• Uphold company policies and ethical standards in all sales activities

 Working Week

• 40 hours per week, typically Monday to Friday
• Normal working hours: 8:30am – 5:30pm, though hours may vary depending on dealership requirements

Approximately 20% of your working week will be dedicated to Off-the-Job (OTJ) learning, delivered via online classrooms, face-to-face sessions, and block release training at The Henry Ford Academy in Daventry

 Training & Time Away From Home

• Apprentices are employed directly by Foray Motor Group
• Training includes week-long block release, requiring travel and overnight stays away from home
• Supported through:
  • Face-to-face sales and customer service training
  • Virtual classroom sessions and e-learning
  • Workplace coaching and mentoring

All training aligns with IMI / ESFA standards, providing nationally recognised qualifications and practical skills to succeed in automotive sales.

 Qualification

• Level 2 Customer Service Practitioner Apprenticeship (IMI)
• Duration: 12–14 months + 12 weeks for End Point Assessment (EPA)
• Covers workplace competence, technical knowledge, and OTJ learning
• Completion provides a nationally recognised qualification and a clear pathway into automotive sales careers

 Salary

Pay is set by the employing dealership.
All apprentices are paid at least the Apprenticeship Minimum Wage, with opportunities for progression as skills develop.
🔗 https://www.gov.uk/national-minimum-wage-rates

 Entry Requirements

• Aged 16+
• GCSE (or equivalent) grade A–C / 9–4 in Maths and English 
• Strong interest in automotive sales and customer service
• Excellent problem-solving skills and attention to detail
• Ability to work independently and as part of a team
• Strong communication and interpersonal skills
• Willingness to follow instructions and learn from experienced colleagues
• Basic IT skills for CRM and documentation purposes
• A valid driving licence

About Calex UK

Calex UK is the official apprenticeship recruitment and training partner to Ford in the UK. They deliver high-quality, employer-led apprenticeship programmes aligned to IMI standards.

Barriers to learning can be caused by many different difficulties including learning, physical, social, emotional, and mental health, as well as language and communication difficulties. Calex UK is an inclusive and supportive provider, with a dedicated team that will provide advice and guidance to all learners and to assess any reasonable adjustments required. Calex UK is committed to actively promoting equality of opportunity to ensure that all learners reach their full learning potential and achieve success during their learning journey. If you require any adjustments to access the application process or to discuss this in more detail, please contact us.

Recruitment Process

• Applications are assessed against entry and qualification requirements
• Suitable applicants will receive further information by email
• If you do not hear back within 5 working days, please assume your application has been unsuccessful

Applicants must provide evidence of qualifications (GCSEs / Functional Skills). Please note that we are unable to accept any documents other than official certificates.

For support, adjustments, or application queries, please contact:
📧 apprenticeships@calexuk.com